Jan 26, 2021
Tom McMakin and Jacob Parks of Profitable Ideas Exchange (PIE) discuss their book, Never Say Sell, in which they explore how to grow work within existing clients. They reveal how they run their company by incorporating gamification, and explain how firms can add value in an era of disruption. McMakin and Parks also...
Jan 19, 2021
Dale Bornstein, CEO at integrated marketing firm M Booth, reveals the factors that made her a compassionate leader and how she finds her own mentors in the pressure-filled industry of integrated marketing. “Integrated marketing is a really cohesive approach to pulling the right levers in the marketing mix in the right...
Jan 12, 2021
Jan 12, 2021
“Innovation isn’t about disrupting everything and turning the world on its head; Innovation can be a tiny adjustment in the way you operate,” says Jennifer Leonard, Chief Innovation Officer and Executive Director of the Future of the Profession Initiative at the University of Pennsylvania Carey Law School. In the...